Product Management / Product Marketing / CRM Management / Customer Insights / Copywriting / Sales / Design / Shopify Merchandising

What I did: As Product Manager at Reactify, a startup offering 2 SaaS solutions including Reactify Search for online merchandising and Reactify Image AI for automated product enrichment, I drove product adoption and revenue growth.

Highlights:

  • Boosted app subscription revenue by 32% YoY (FY 2023 vs. FY 2024)

  • Launched Reactify Image AI, leveraging Pixyle AI to enable automated attribute generation for Shopify merchants.

  • Conducted a highly successful webinar with a 60% attendance rate (industry benchmark: ~40%).

  • Created sales collateral from the ground up. Check out the User Guide & Sales Deck

Organised, marketed, and facilitated a webinar to launch Reactify Image AI

Responsibilities included preparing talking points, refining presentations with the design team, and collaborating with keynote speakers from Pixyle AI, Shopify, and Venroy.

Email campaigns were a key channel, generating excitement and driving high attendance rates from quality leads.

CRM

Planned and executed the Email Lifecycle that covers email sends for demo requests, app installs, and newsletter sign-ups.

Led the copywriting and strategic content plan for the website.

The following webpage showcases Reactify Image AI, a SaaS app designed to scan images and generate attributes for automatic population in Shopify products. This enhances metadata, boosting product discoverability and SEO performance.

https://reactify.com.au/

The following webpage showcases Reactify Search, a SaaS app designed to automate merchandising for Shopify stores, enhancing efficiency and improving the shopping experience.

Developed the content and worked closely with the Senior Engineer to get Reactify Search up to speed and meet the requirement for Shopify’s rigorous public app review process.

Created the Reactify Search sales deck from the ground up using Figma. This key sales asset highlights the app's features and benefits, helping potential merchants understand its value and driving buy-in.