I love delivering solutions that resonate with people.

With over 10 years of experience in digital product management, strategy, and marketing, I’ve led cross-functional teams to execute data-driven initiatives and deliver successful product outcomes. My expertise includes product lifecycle management, optimising digital experiences, and building retention strategies in diverse industries like FMCG, retail, and sustainability.

I thrive in agile environments, aligning business goals with customer-driven innovation, and am committed to delivering impactful, sustainable solutions.

Technical Skills

Product Lifecycle Management, Product Management (Agile, OKRs), Digital Strategy, CRM & Marketing, UX/UI Design, SEO, Data Analytics, Digital Marketing (performance & awareness), Content Creation, Copywriting.

Systems & Applications

Agile: Jira, Confluence, Wrike, Asana, Notion, Smartsheets, Trello, Basecamp.

Website: Shopify, Magento, Squarespace, Drupal, WIX, WordPress, BigCommerce

Adobe: Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom

Email: Klaviyo, Yotpo Email, Mailjet, Braze (CRM), Sendinblue

Education

edX: Corporate Sustainability, Social Innovation and Ethics - Mar 2021

Google: Fundamentals of Digital Marketing - Aug 2019

General Assembly: Agile & Scrum Boot Camp - Sept 2018

RMIT: Website Design 2 (HTML, CSS, Flexbox & CSS Grid) - Sept 2018

Auckland University of Technology: Bachelor of Design - 2011 to 2013

My Core Values

Simplify and go: Make it easy to understand and get things done.

Work smarter, not harder: Leverage technology and collaborate to find solutions.

Focus on results: Work on things that have the biggest impact.